Add cinnamon, brown sugar, and salt to a bowl and mix to combine.
Heat coconut oil to soften until spreadable (do not melt).
When the dough has finished resting, flour a clean surface and roll the dough out into an 11" by 14" rectangle.
Spread softened coconut oil over the dough rectangle, leaving about 1/2" on one of the longer ends clean.
Sprinkle the cinnamon and sugar mixture over the coconut oil.
Roll the dough from the longer side with oil/filling to the longer clean side. Use a little water to help the clean dough stick and seal to the roll.
Cut the dough roll into 9 even pieces and place in the oiled 9" pan, swirls facing up.
Preheat the oven to 350º Fahrenheit.
Gently cover the rolls with a hand towel and let rise another 15 minutes.
Bake rolls for 25-30 minutes, until lightly golden.